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The Weather Channel’s days as a privately owned cable network are numbered. There’s a lot of wondering why they’re up for sale for as much $5 billion. They certainly have prime-time Web real estate (weather.com), but I think people underestimate their IntelliStar platform. The IntelliStar, the latest iteration of the computer which serves up that Local on the 8s you’ve come to know and love over the years, is secretly one of the better advertising platforms out there on cable. Check out this Broadcasting & Cable piece from 2004, when IntelliStar was introduced. In short, the computer can serve up commercials based on weather conditions you may be experiencing. Now, imagine this technology licensed out. It’s amazing they haven’t done that yet…and one almost wonders if they’ve missed the boat. Cable isn’t exactly what it used to be on an excitement scale as far as a media delivery platform.
Nice to know the FCC still looks out for people!
CNN/Money: The Federal Communications Commission is expected to suggest that cable companies could best serve their customers by allowing them to subscribe to individual channels instead of packages of several stations, the Wall Street Journal report...A travesty at The Weather Channel
First, a quick game of What's Wrong With This Video? Keep in mind, it's not altered in any way, shape, or form, other than being compressed to a manageable size and put on YouTube. In terms of Weather Channel history, May 7, 2007 is a day that will f...Who needs The Weather Channel when you have Ustream?
Tonight a bunch of people and I learned, once again, the power of the Internet. A storm became unexpectedly severe and plowed its way through Dorchester and Berkeley counties this evening. I went live on a Charleston weather-themed Ustream channel wi...My IntelliStar is buzzing. :(
Every time I watch the Local Forecast on the Weather Channel, the Intellistar - the computer in our area that runs the local forecast presentation - emits this awful buzzing sound once or twice (sometimes three times depending on which products displ...Follow JaredWSmith.com SuperDeeDooperDoppler tonight
Due to the threat of severe weather tonight, I'm broadcasting SuperDeeDooper Doppler tonight using GRLevel3's Web publishing mechanism. It updates every five minutes or so, and shows watches, warnings, rotating storms, hail chances, and more. Check o...
January 3rd, 2008 at 10:04 am
Going to put in a bid?
January 3rd, 2008 at 11:34 am
They wouldn’t want me as the owner…I’d bring all the old TWC traditions back
January 3rd, 2008 at 4:10 pm
I just hope CNN and FOX stay the hell away. And, even NBC, for that matter. We all know NBC’s recent push at an all-weather network has failed (cough cough WeatherPlus cough cough).
Though, I just read that NBC, CNN, and Comcast, are all “interested.”